Change is central to the universe. As the famous philosopher, Heraclitus said, “The Only Thing that Is Constant Is Change”.
It should then come to no surprise that search algorithms are also evolving all the time. You can take advantage of this by knowing how to turn these three SEO mistakes into your advantage. Continue reading
There is a brilliant quote from Don Draper in AMC’s Mad Men, which is, “People want to be told what to do so badly that they’ll listen to anyone.”
Don Draper’s quote was in reference to cigarettes. But this also applies to candy and sugary beverages. While these products are not nearly in the same category, they both incorporate the point he is trying to make, which is that people want to be told that it’s ok to indulge in unhealthy choices.
The confectionary master, Mars Incorporated, nails Draper’s quote with their Snickers candy campaigns. Sure, we know that all the sugary goodness in a Snickers Bar is not a healthy food choice. But that’s why their advertisements are superb. Continue reading
Content is the most critical component of digital marketing. But the information must be relevant, engaging, easy to understand, and insightful. Otherwise, it does not matter how much you produce if it does not resonate with your readers.
90% of information transmitted to the brain is visual and over half of the population are visual learners. (Sources: wishpond, Forbes). Therefore, infographics are an excellent component to add to your content marketing strategy because they make your message clearer. Continue reading
How did that work? If you’re still reading, then you see just how powerful words can be to grab your reader’s attention. Here are 3 compelling words you should use in your headlines. Continue reading
Imagine what it would be like if all of your customers and prospects opened your emails. And that they we allured by your call-to-action. In order for you to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them.
People have learned to filter through all the email they want to see and unsubscribe from all the rest. These tips will help you boost your email marketing and stand out in your readers’ inbox.